Our Cornerstone Partners
R-M is more than a premium paint brand. R-M operates as a genuine business partner and has been recognized as a major player in automotive refinish for almost a century. R-M’s colour competence is unparalleled, and the brand combines quality with ease of application and first-class customer service.
Baslac an easy-to-use range of high-quality refinishing products for all vehicle body repair jobs, at a more than competitive price. baslac benefits from BASF’s market-leading colour competence and coatings expertise. Improve the profitability of your bodyshop, without compromising on quality with baslac.
At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. Through science and innovation we enable our customers in nearly every industry to meet the current and future needs of society. BASF are experts in Automotive Coatings, and have unparalleled colour competence.
Why join forces with TIDAL?
The automotive industry has seen considerable change in recent years, impacting every segment of the market. Some products have become so overdistributed that value has been driven out of the brand.
This means either an alternative to the preferred brand gets introduced, or it sparks a price war which accelerates the “race to the bottom”. Both scenarios have a negative impact on brand image and loyalty.
TIDAL is a selling organisation dedicated to promoting and supporting selected brands in the national arena to ensure maximum sales potential and brand loyalty is achieved.
How will TIDAL add value to your brand?
TIDAL adds value to the whole supply chain by working with a select group of cornerstone supply partners to ensure that opportunities are fully exploited and profitable growth is delivered in line with expectations.
The sales efforts mirror the brand market positioning and concentrates on areas that deliver sales growth, increased market share and maximum brand exposure.
The benefits of becoming a TIDAL Cornerstone Partner
Given the challenging environment we find ourselves in, it’s vital to ensure we’re doing everything as an industry to help our continued growth. To support our cornerstone partners, TIDAL will be:
- Appointing and working with select cornerstone supply partners to represent your brands on the national stage and avoid any conflicts of interest.
- Agreeing and aligning target account activity to mirror brand strengths and market positioning. This will represent your brand at the highest level and boost sales effectiveness.
- Promoting the brand across our network to ensure maximum potential and stability.
- Offering access to member meetings and forums to promote products and services, and to align sales activity.
- Providing representation within our national marketing activity.
- Conducting regular review meetings to ensure brand strategy alignment is maintained and expectations are met.
- Reviewing joint key account customer activity and client relationships to ensure TIDAL and cornerstone partners are a cohesive unit that delivers on commitments.
- Committing to promote and sell the brand in a way that delivers value to the cornerstone partner.
A national network built on trust and commitment
At BITEC we have developed and have started to implement a very aggressive growth strategy, TIDAL fits hand in glove with that plan and could not have come at a better time for BITEC. Our management team are totally aligned and committed to the TIDAL programme and very much look forward to taking an active part in this fresh forward-thinking Alliance.
The opportunity to work with people who understand the value of building strong relationships with customers and suppliers is key to our future development, TIDAL offers us that opportunity and we are delighted to be an integral part of a UK Alliance that will make a difference.
Steve Miles, Managing Director