Why join forces with TIDAL?
The automotive industry has seen considerable change in recent years, impacting every segment of the market. Some products have become so overdistributed that value has been driven out of the brand.
This means either an alternative to the preferred brand gets introduced, or it sparks a price war which accelerates the “race to the bottom”. Both scenarios have a negative impact on brand image and loyalty.
TIDAL is a selling organisation dedicated to promoting and supporting selected brands in the national arena to ensure maximum sales potential and brand loyalty is achieved.

The benefits of becoming a TIDAL Cornerstone Partner
Given the challenging environment we find ourselves in, it’s vital to ensure we’re doing everything as an industry to help our continued growth. To support our cornerstone partners, TIDAL will be: