Cornerstone Partners...
Our Cornerstone Partners
SINNEK
SINNEK is a paint system for automotive refinish. The brand is committed to delivery high quality, efficiency, consistency and great colour matching with the latest technology. A premium product made by specialists for specialists who are seeking assurance, safety and the highest profitability.
Future Refinish
TIDAL has introduced an exciting new range of vehicle refinish ancillary products under the “Future Refinish” brand, exclusive to the UK and Ireland. This innovative range is designed to support automotive refinishing professionals with premium-quality materials and solutions tailored to modern refinishing needs.
Cera-Cut
Innovation and Cost Reduction
Cera-Cut is a pioneering ceramic technology abrasive sanding disc that was launched in the UK by TIDAL.
After the success of this product the range was increased to incorporate: premium aluminium oxide; ceramic net strips, 3d silica carbide polishing / finishing pads; ceramic film; cera-fire rapid ceramic stripping discs.
BASLAC
Baslac an easy-to-use range of high-quality refinishing products for all vehicle body repair jobs, at a more than competitive price. baslac benefits from BASF’s market-leading colour competence and coatings expertise. Improve the profitability of your bodyshop, without compromising on quality with baslac.
BASF
BASF create chemistry for a sustainable future. They combine economic success with environmental protection and social responsibility. Through science and innovation they enable their customers in nearly every industry to meet the current and future needs of society. BASF are experts in Automotive Coatings, and have unparalleled colour competence.
Why join forces with TIDAL?
The automotive industry has seen considerable change in recent years, impacting every segment of the market. Some products have become so overdistributed that value has been driven out of the brand.
This means either an alternative to the preferred brand gets introduced, or it sparks a price war which accelerates the “race to the bottom”. Both scenarios have a negative impact on brand image and loyalty.
TIDAL is a selling organisation dedicated to promoting and supporting selected brands in the national arena to ensure maximum sales potential and brand loyalty is achieved.
How will TIDAL add value to your brand?
TIDAL adds value to the whole supply chain by working with a select group of cornerstone supply partners to ensure that opportunities are fully exploited and profitable growth is delivered in line with expectations.
The sales efforts mirror the brand market positioning and concentrates on areas that deliver sales growth, increased market share and maximum brand exposure.
The benefits of becoming a TIDAL Cornerstone Partner
Given the challenging environment we find ourselves in, it’s vital to ensure we’re doing everything as an industry to help our continued growth. To support our cornerstone partners, TIDAL will be:
- Appointing and working with select cornerstone supply partners to represent your brands on the national stage and avoid any conflicts of interest.
- Agreeing and aligning target account activity to mirror brand strengths and market positioning. This will represent your brand at the highest level and boost sales effectiveness.
- Promoting the brand across our network to ensure maximum potential and stability.
- Offering access to member meetings and forums to promote products and services, and to align sales activity.
- Providing representation within our national marketing activity.
- Conducting regular review meetings to ensure brand strategy alignment is maintained and expectations are met.
- Reviewing joint key account customer activity and client relationships to ensure TIDAL and cornerstone partners are a cohesive unit that delivers on commitments.
- Committing to promote and sell the brand in a way that delivers value to the cornerstone partner.
A national network built on trust and commitment
Car Paint Warehouse are excited to be part of the TIDAL alliance. The opportunities for strengthening our business through nationally negotiated deals and the potential to work closely with like-minded distributors and key supply partners throughout the UK was an opportunity too good to miss.
We are delighted to be part of something new and fresh in the market place that offers our business the potential to flourish at all levels
Jeff Morgan, Managing Director
Car Paint Warehouse Ltd
